This year The World Athletics Championships is being hosted by the United States for the first time. As Oregan prepares to welcome the world for the event in July, we look at what the athletes of the future will be wearing.

Here designer/trend forecaster Chantell Fenton outlines the biggest activewear trends for the new season. The analysis combines insights and expertise with big-picture market info for a forecast that translates into actionable product developments. Watch-this-space as LTP are now bringing the best sport/outdoor trends monthly.

Gamified Performance Transforms Workouts

The digital and physical worlds collide as consumers enjoy the next generation of immersive workouts otherwise known as “exertainment”.  Product twinning is the new norm. IRL products are accompanied by NFTs or AR filters to complete the interactive experience. Products are high performance with placement and all-over prints which have a softly retro look.

Use Body Contours to Create Organic Colour-blocks Replacing Bold All-over-prints

As consumers covet styles with transeasonal appeal, simple lines and blocking emerge to shape and sculpt the silhouette. The organic forms are strategically designed to wrap the body. Use creative cutouts to enhance the look. Think less-is-more whilst taking a reductive approach to design. Ideal for gym and yoga ranges.

Fuse Fashion and Function with Targeted Strength for Next-level Products

In turbulent times consumers covet personal strength and resilience. Craft products that assist the wearer with targeted strength. Strategically position cushioning to help lifters. Use abrasion resistant fabric panels in impact zones. Aim to create timeless pieces in shades of black and grey for products with transeasonality baked-in.

How To Get The Complete Autumn/Winter 2023/24 Sport And Outdoor Forecast

The latest forecast features the must-have trends and insights designed to validate your instincts and drive new season developments. Existing customers and partners can contact CCO Alex Ingildsen (ali@ltpgroup.com) for their exclusive copy of the Autumn/Winter 2023/24 sport and outdoor forecast. Produced seasonally by trend expert Chantell Fenton. This resource is created as part of the companies Value Added Services which are strategically developed to provide brands with the tools they need to connect the dots. This suite includes:

360° Innovation book

Product Design & Development, Creation and Innovation

Seasonal Trend Analysis for the Sport & Outdoor Industry

Sustainability Solutions Accelerator

3D Product Visualization

The Sport & Outdoor Apparel Network

Meet Your Manufacturer

About LTP

LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, cycling, outdoor, urban performance, performance running and organic & lifestyle apparel. LTP was established in 1991 and now spans two continents - Europe and Asia with 6 fully owned factories. Our European Innovation Centre is located in Kaunas, Lithuania and our Asian Innovation Centre is located in Ho Chi Minh City, Vietnam. We have a bluesign partner factory in all 4 countries where we operate (Lithuania, Ukraine, Belarus and Vietnam).

LTP consists of two divisions; LTP Garment and LTP Furniture producing in eleven fully-owned factories.

About Chantell Fenton

Chantell is an experienced performance sportswear designer and trend forecaster, with a passion for wellness, technology and function-first design. Chantell has an in-depth knowledge of how to spot and translate the must-have trends and macro shifts for the sports and outdoor industry. For more details visit www.chantellfenton.com