Top 20 outdoor apparel brands
Go backCheck TOP 20 rising stars among outdoor apparel brands
It is the time of year where the big outdoor apparel brands present their latest collections at the dominant fairs, but which outdoor apparel brands are performing best on Social Media (Instagram)?
LTP Group has for some years been conducting a Social Media (SoMe) analysis among more than 300 outdoor apparel brands showing which brands have the most followers on Instagram.
The number of outdoor apparel followers for all brands on Instagram had increased 21% (19,9 mio in 2018 to 24,1 mio in 2019). Brands from America still dominate the analysis with 76 brands followed by UK, (36 brands), Sweden (32 brands), Germany (27 brands) and France (20 brands).
TOP 20 OUTDOOR APPAREL BRANDS 2019 WITH MOST FOLLOWERS ON INSTAGRAM
#1 PATAGONIA, USA - founded in 1973
The American brand Patagonia has the highest number of followers on Instagram with 3,7 mio followers
TOP 20 OUTDOOR APPAREL BRANDS 2019 WITH MOST GROWTH IN % (RISING STARS)
#1 HERNO, Italy - founded in 1948
The Italian outdoor brand Herno has the highest growth % of all outdoor brands with 65% growth
Feel free to contact Alex Ingildsen (ali@l-t-p.com), if you want to be informed about the rating of your outdoor apparel brand, or if you want to meet LTP in ISPO in Munich or in SnowShow in Denver.