Top 10 Newly established Sports brands from Australia

January 2022

Which are the most popular Active Sport brands in Australia?

At this time of the year, everyone's eyes are on Australia due to the Australian Open, a tennis tournament held annually over the last fortnight of January at Melbourne Park in Melbourne, Australia. Thus, we thought it is good time to line up 10 most interesting newly established premium sports apparel brands from Australia.

During the last few years Active Sport has shown a strong segment growth, especially within cycling, running and athleisure. As a result, many Australian sportswear apparel brands have entered the market within the last 5-10 years. In total, LTP has registered more than 200 sportswear brands in Australia. Among them, are earlier established well-known brands such as multi-brand 2XU (founded in 2005), and athleisure brand Lorna Jane (founded in 1990). However, many new brands have entered the market afterwards, so which are these newly established brands. Alex Ingildsen, CCO at LTP Group states

"Talking with more than 500 brands every year, we have already seen a lot of Australian startups in cycling, athleisure and men´s running, that has established their brands in the market within the last 10 years"

Here is a list of TOP 10 most exciting sports apparel brands from Australia founded within the last 10 years.