‘Prep Pro’ Trend to support Top 5 Major Sports Events in 2023

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As consumers yearn for the nostalgia of past eras, the "Prep Pro" trend embraces the idea of looking back to move forward. Drawing inspiration from 1990s sportswear, collections under this trend reimagine classic designs in a modern context. A stripped back colour palette featuring primary and secondary colours sets the foundation, while stripes take centre stage as the go-to print, adding a dynamic and energetic touch to the garments.

To fully capture the essence of the trend, incorporate varsity-style fonts and graphics that exude a sense of athleticism and collegiate charm. Matching tracksuits with go-faster stripes become the focal point for athleisure collection. Add Varsity Jackets to complete the look, providing versatility for day-to-night looks. For active lines, turn to vintage football kits for inspiration, incorporating contrast colour blocking techniques to create visually striking and sporty designs.

By embracing the nostalgic sport looks of the past, the "Prep Pro" trend offers a fresh and exciting perspective that merges retro aesthetics with contemporary looks.

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And what better way to highlight this trend, than to deep dive into the upcoming Top 5 major sports events of the year:

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1. Tour de France

On Saturday July 1st the legendary cycling event kicks off in Bilbao. Experts predicts this year’s Tour to be the most difficult of all times. The official TDF cycling jerseys adapts the Prep Pro trend to some extend with colour blocking, manufactured by using the Sublimation technique.

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2. Wimbledon

All eyes are set on All England Club in Wimbledon, England, where the world’s oldest and most prestigious tennis tournament, Wimbledon begins on July 3. This will be the 136th edition of the Wimbledon tournament. The men’s singles final will be played on Sunday, July 16, 2023, while the women’s singles final will be held on Saturday 15th.

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3. The World Urban Games

Kicked off in Budapest in it’s second edition, it is the ultimate celebration of new-generation sports forged by the spirit of youth. The World Urban Games comprises a wide-ranging programme of competitive and showcase urban sports complimented by a Festival of youth-focused music, art and culture, including sports such as parkour, BMX and breakdance amongst others.  

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4. FIFA - Womens World Cup

The 2023 FIFA Women's World Cup is set to be the biggest women's football tournament yet. Held in the Oceanic regions of Australia and New Zealand, the competition will run from 20 July 2023 through to the final exactly a month later on 20 August 2023. The team shirts are officially launched and amongst the designs are plenty of active lines and retro patterns and pop art.    

5. Ryder Cup

The 44th Ryder Cup Matches will be held in Italy in autumn 2023 at Marco Simone Golf and Country Club in Guidonia Montecelio near Rome. The biennial event was originally scheduled from 30 September to 2 October 2022, before the 43rd matches were postponed into 2021 due to the COVID-19 pandemic. The United States is the holder of the Ryder Cup after its 19–9 victory over Europe in 2021 at Whistling Straits.

How To Get The Complete Sport And Outdoor Forecast

The latest forecast features the must-have trends and insights designed to validate your instincts and drive new season developments. Existing customers and partners can contact LTP New Bizz, Jurgita (lt.sales@ltpgroup.com) for their exclusive copy of the Spring/Summer 2024 sport and outdoor forecast. Produced seasonally by trend expert Chantell Fenton. This resource is created as part of the companies Value Added Services which are strategically developed to provide brands with the tools they need to connect the dots.

About LTP

LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, cycling, outdoor, urban performance, performance running and organic & lifestyle apparel. LTP was established in 1991 and now spans two continents - Europe and Asia with 6 fully owned factories. Our European Innovation Centre is located in Kaunas, Lithuania and our Asian Innovation Centre is located in Ho Chi Minh City, Vietnam. We have a bluesign partner factory in all 5 countries where we operate.

LTP consists of two divisions: LTP Garment and LTP Furniture producing in twelve fully owned factories.

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