Embrace the Changing Seasons: Transitioning from Outdoor Adventures to Cozy Comfort

EVERYBODY OUTDOORS

The "Everybody Outdoors" trend signifies a shift towards greater inclusivity and representation in the outdoor industry. By acknowledging the unique requirements of different individuals and communities, brands can create products and experiences that cater to a wider range of consumers. This trend celebrates the diversity of outdoor enthusiasts and aims to break down barriers, ensuring that everyone feels welcome and empowered to enjoy the beauty and adventure of the great outdoors.

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Aim to cater to the growing presence of new consumers in the outdoor market, each with their unique product needs.  This trend highlights the importance of inclusivity, catering to a broader segment of the population that has found inspiration, and solace in outdoor activities.

To truly embrace the "Everybody Outdoors" trend, brands should consider incorporating maternity outdoor apparel into their assortment. Boomers are also an underserved demographic in the outdoor market.

Recognizing the unique needs of individuals in their outdoor pursuits, aims to create garments which provide comfort, functionality, and style. Ensuring that everyone, regardless of their stage of life, can fully participate in outdoor adventures.

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Inclusive product design continues to be a key aspect of the "Everybody Outdoors" trend. Brands like Gnara Apparel have won Innovation awards at Outdoor Retailer 2022 and 2023, for their innovative solution, GoFly™ technology. This patented zipper design allows individuals to answer nature's call without exposing their skin to the elements or other people. By addressing diverse consumer needs and finding creative solutions, brands can make the outdoors more accessible and enjoyable for everyone.

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COSY MODE

The boundaries between rest and play have become increasingly blurred, giving rise to the emerging trend of "Cosy Mode."

Recognising the importance of rest and recovery in addition to exercise, this trend celebrates the cozy and comfortable side of fashion. Silhouettes typically reserved for the bedroom, such as dressing gowns and robes, make a stylish appearance on the street, blurring the boundaries between loungewear and outerwear.

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The influence of relaxation extends to outerwear as well, with cosy puffers taking inspiration from the warmth and comfort of a duvet. These puffer jackets provide both insulation and a sense of relaxation, enveloping the wearer in a cocoon-like embrace. Accessories and apparel within the "Cosy Mode" trend feature the use of teddy bear fleece, a plush and soft material that enhances comfort and adds a touch of whimsy to the overall look.

By embracing the "Cosy Mode" trend, consumers can prioritise both style and comfort, recognising the value of rest and relaxation in their daily lives. Whether it's wearing a luxurious robe-inspired coat or snuggling up in teddy bear fleece, this trend celebrates the beauty of cozy fashion while blurring the boundaries between indoor and outdoor attire.

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About the Trend Forecast

The latest forecast features the must-have trends and insights designed to validate your instincts and drive new season developments. Existing customers and partners can contact LTP New Bizz, Jurgita (lt.sales@ltpgroup.com) for their exclusive copy of the Autumn/Winter 2024/2025. Produced seasonally by trend expert Chantell Fenton.

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About LTP

LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, cycling, outdoor, urban performance, performance running and organic & lifestyle apparel. LTP was established in 1991 and now spans two continents - Europe and Asia with 4 fully owned factories. Our European Innovation Centre is located in Kaunas, Lithuania and our Asian Innovation Centre is located in Ho Chi Minh City, Vietnam. We have a bluesign partner factory in all 4 countries where we operate.

LTP consists of two divisions: LTP Garment and LTP Furniture producing in nine fully owned factories.